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Editorial Standards

How WirelessRetailer Reviews Products

Kevin Hayes, Founder & Editor-in-Chief
This page explains how I approach every review and comparison on Wirelessretailer — the filters I apply, the math I check, and the limits I call out.

What this site does

Wirelessretailer is an editorial guide for people who want straight talk about phones, routers, and wireless plans — without the marketing spin. My name is Kevin Hayes, and I’ve been watching wireless carrier economics, MVNO shifts, and device release cycles for over a decade. This site reflects what I’ve learned sitting through retail demos, reading fine print, and comparing the real-world performance behind the carrier ads. It’s built around honest math and clear explanations, so you can decide what works for your wallet and your connection.

How we evaluate

  • Value: Does the product deliver on its price?
  • Performance: How does it bear out under real usage?
  • Simplicity: Is the plan or gear easy to understand?
  • Transparency: Are the limits or gotchas disclosed?
  • Longevity: Will it still be good in a year or two?

Affiliate disclosure

Some links on Wirelessretailer are affiliate links. If you click through and make a purchase, I may earn a small commission at no extra cost to you. That support helps keep the site running, but it doesn’t affect my recommendations — the math and the criteria stay the same.

How to reach Kevin

Real feedback, corrections, or shop-floor stories that contradict something on this site: use the contact page. A real person reads what comes through.